About Me

I work in B2B SaaS marketing, mostly at the intersection of strategy and execution. Over the past 14 years I've helped teams shape go-to-market plans, run campaigns across APAC and beyond, and build closer alignment between marketing and sales. I'm drawn to systems — finding what works, simplifying it, and scaling it without losing the human touch.

Outside of work, I spend time exploring design, music production, and small creative experiments on the web. I like learning new tools, testing ideas, and seeing what happens when curiosity leads.

I'm based in Sydney. Still experimenting.